Think website traffic and you think Internet marketing.But a lot of people do not know that you can increase website traffic using good quality website design. And one can reduce it very easily too if you do not avoid the pitfalls of website design.
The traffic to your website is determined by how search engine spiders crawl your website and whether they like what they see.If your website design complies with the latest validation protocols and follows a few of these insider tips, then you will have no problem increasing the traffic to the website.
So, here are our 5 insider tips to increase traffic using website design.
Kill the Bandwidth Hoggers: Do you still have a flash heavy website or coldfusion maybe? It may grab eyeballs but will end up choking the bandwidth on your website and it may so happen that your site ends up being ignored completely. So, eliminate the bandwidth hoggers. Try HTML5 instead for your animations. Most experienced web design companies have already switched over. If your current design company doesn’t know how to implement HTML5, then look for updated and current web design services.
Skip the huge images: It is a fact that search engines love a content heavy website. But users still prefer a site with more images because it enhances the visual appeal. The trick is to optimize your images for the web so that they load faster. Image slicing may be an obsolete technique that still finds favor amongst a dedicated group who continue to support it. Only a company with the most updated web design services will be able to help you out with the right choice.
A Labyrinth: Many web designing companies are guilty of creating websites that are not very navigation friendly. In fact, finding your way around is so difficult that we can call it a labyrinth. Stay away from complex navigations. Humans are not the only ones who love a clear and simple navigation in a website. Spiders love it to. And it can significantly impact both, your conversions as well as your traffic.
Go Responsive: Your website needs to be accessible equally well from small portable devices like the tablet or a cell phone. A massive chunk of the users today are using these devices to access the web and the days of the desktop user are slowly getting over. If you are not optimizing your website for the web, then you may end up losing a large chunk of your traffic. If you still are using a non-responsive website design, then look for cost effective web designing services that can help you go responsive.
Integrate Social: There is a reason for the dominance of social media in the current world scenario and if you are not fully leveraging the power of social, then you risk losing out interactivity and connectivity with your audience that loves listening to what you have to say. Most web designing companies are tapping the power of social media. If you still aren’t, then the time is now.
These simple insider secrets can help you overcome a lot of hurdles that new companies often face while designing their websites. Follow these and you have a platform set for your marketing team to do their magic.
Remember, its always about creating a good user experience.